Boise, ID – The J.R. Simplot Company has named Jas Krdzalic as Vice President, Business Optimization & Continuous Improvement of its AgriBusiness Group. Krdzalic will join the Company on February 24.
Simplot Names Jas Krdzalic as AgriBusiness Vice President, Business Optimization & Continuous Improvement
January 27, 2025
In this role, Krdzalic will report directly to Simplot AgriBusiness President G.Rey Reinhardt and serve as a member of the Simplot AgriBusiness Leadership Team. “We are excited to have Jas take on this critically important role for our Company,” Reinhardt said. “Jas has more than 20 years in corporate strategy, business development, and operational excellence. His experience will serve us well in our continued efforts in operating as a customer-centric organization, rooted in phosphate expertise, while using technology and innovation to help feed the world.”
Prior to joining Simplot, Krdzalic served as General Manager, Digital Marketplace at Albertsons Companies, where he was integral to launching a new digital commerce platform along with leading the development of their market strategy roadmap development. In a previous role, he served as CEO of Bodybuilding.com and Vitalize LLC, a digital fitness platform and e-commerce business, where he led the C-level executive team for the company. Before that, Krdzalic also served as Senior Director of Strategic Planning and Business Operations at Micron Technology, where he led business unit M&A activities and the development of strategic business planning processes.
“I’m very excited and grateful for this opportunity to join Simplot AgriBusiness,” Krdzalic said. “I will make it my top priority to help identify opportunities that help put the Company in the best position to successfully adapt to the market and serve our customers.”
A native of Bosnia, Krdzalic spent the latter years of his childhood in Idaho and earned a Bachelor of Science degree in Marketing with a minor in Finance from the University of Idaho as well as a Master of Business Administration (MBA) from Northwest Nazarene University. He also served on the Board of Directors for the Federal Reserve Bank of San Francisco, Salt Lake City Branch where he provided industry insights to the Central Bank leadership that helped influence monetary policy and impact the US national economy.
About the J.R. Simplot Company
The J.R. Simplot Company is a family-owned, privately held global food and agriculture company headquartered in Boise, Idaho. Its integrated portfolio includes food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture. Simplot has major operations in the U.S., Canada, Mexico, Argentina, Australia, India and China, with products and services available to customers worldwide. For more information, visit www.simplot.com.
