Simplot has announced its new line of sweet potato fries called Simplot Sweets™.

The new product ranked highest among its competition in a blind taste test based on appearance, crispness, and texture.

“We are known for inventing frozen french fries more than 50 years ago,” said Danny Bawcom, director of Marketing and New Products at the Simplot Food Group. “We challenged ourselves to create a sweet potato fry that would live up to the world-class reputation of our regular french fries, and I believe this new product has achieved that goal.”

Simplot Sweets is available as an entrée cut and a thin cut, and can be baked or fried.

To learn more about the company’s new sweet potato fries, visit www.simplotfoods.com/simplotsweets.